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May 15, 2013

Why Blog on MPM?

Hey, I'd be the first to admit that there are more popular topics. I'm sure I'd get more readers by blogging on some of my other passions: cycling, electronic gadgets, beer, etc. However, I've spent the last seven years talking to marketing and creative folks about their challenges and project management always appears near the top of their lists. So, I know there are a lot of people that need help managing their projects.

This begs the question "if marketing project management is such a big challenge, why aren't there more tools, resources, and information available to help marketers?" I'm not sure I know the exact answer, but I'm pretty sure it has something to do with internal vs. external investment. When it comes to marketing, senior management tends to invest in activites that directly touch customers. This partially explains why there has been more focus on customer relationship management (CRM) and campaign management solutions in the last few years than on MPM tools. I'm not suggesting this is the wrong approach; however, if you can't manage your projects effectively the quantity and quality of your marketing is clearly going to suffer. The reality is that you need to have proficient marketing operations in order to take advantage of your client facing solutions.

So, the purpose of this blog is to serve as a resource for those struggling with marketing project management. Over the next few posts, I'll try to cover topics such as:

- Why marketing project management is different
- Why the problem is getting bigger
- Trends that are happening with MPM tools

I also hope this forum will serve as an insider's look at the ongoing development of RoboHead, Aquent's marketing project management tool. We've received numerous requests from our user community for more information on the direction of the product, etc. I'll share feedback directly from our customers and offer insights in to the future of our industry-leading tool.

Of course, this blog will be far more successful if it represents more views than just mine. Thus, I encourage all readers to post comments. I'd love to hear from you.